Email is the king of the marketing world.
No other distribution channel fosters engagement and builds customer relationships like email marketing.
Email campaigns deliver higher ROI than any other type of marketing category. So if you can set up your email properly, it can be extremely lucrative for you.
Most email marketing services will have similar features. That is why finding the best email marketing software for your business or website can be difficult.
What makes one email platform better than others?
Believe me, all email services are not the same. Throughout my career, I've managed many email lists with over 100,000 subscribers and have been using every existing email marketing tool. I know what it takes to run successful email marketing campaigns and I know what software will get the job done.
Whether you're starting a new email list from scratch or looking to switch to a new provider, this guide will help you find the best email marketing service for your situation.
Top 10 best email marketing services
Hundreds of providers offer email marketing services. But you really should only consider the top ten things for your business.
I will highlight the top features, price, benefits and any potential drawbacks or drawbacks for you to consider. Let's get started.
Hubspot offers a range of great tools including their powerful email marketing platform. Their email marketing tools allow you to quickly and easily create, personalize and optimize your email without designers or IT.
The Hubspot editor is simple to use and allows you to customize the layout, add calls to action and images, and modify your content and colors to match your brand.
Use their advanced personalization tools to personalize your email to increase your open rates and clickthrough rates easily.
You can use any information in the email subscribers' contact profile to automatically provide the most appropriate subject lines, content, links, attachments and calls to action.
They will also provide you with A / B testing tools and detailed analytics to help you maximize all your campaigns.
#2. Constant Contact
Constant Contact is an email marketing industry leader. For more than 20 years, this software is the first choice for small business owners and large corporations.
Creating new email campaigns with Constant Contact is easy. Just choose from over 100 pre-built and optimized templates for mobile devices. Then customize your message with the easy-to-use drag and drop builder.
Constant Contact can integrate easily with other platforms you may be using, like Salesforce, Shopify, Eventbrite, WordPress, QuickBooks, Gmail, and more.
# 3. Convertkit
ConvertKit is one of my favorite email marketing services. However, it is definitely not for everyone.
If you are looking for drag and drop builders and tons of prebuilt models, then you should use another better software. In fact, ConvertKit only has a few models, all quite simple.
ConvertKit is best for creators selling products. The platform focuses more on building integration with landing pages, e-commerce platforms and member sites.
For those of you who want to build affordable email funnels, ConvertKit will be a top choice for you to consider.
Instead of having multiple contact lists, ConvertKit groups all your subscribers into one list. But you can still tag them manually or automatically based on their behavior to improve the personalization of your campaigns.
ConvertKit is best to send emails quickly with clean format. There are no complicated designs or distracting elements here.
Like most email marketing software, ConvertKit rates are based on the number of subscribers you have.
- 0 - 1,000 subscribers - $ 29 per month
- 1,000 - 3,000 subscribers - $ 49 per month
- 3,000 - 5,000 subscribers - $ 79 per month
If you switch to ConvertKit with over 5,000 subscribers, you will benefit from their free guided migration service. You can save some money and get two free months if you sign up for the annual plan.
# 4. Keap (Former name is Infusionsoft)
Keap (formerly Infusionsoft) is a very powerful email marketing service provider. This all-in-one marketing tool combines CRM, email marketing and more. You will be able to build a complete customer profile that will help you create more targeted marketing campaigns.
With this tool, email marketing is only part of the overall feature set. For example, the dashboard will display data based on customer email campaigns, sales information, and financial history.
InfusionSoft (Keap) was one of the first email marketing providers to create an automated drag and drop build tool. Just set the goal you want to achieve, then create an automation chain that will meet that goal.
In addition, there are advanced segmentation and subscription tagging tools.
Although this tool brings CRM and email marketing together, there is a feature that it doesn't. Split test. Without this feature, it is difficult to test different campaigns to improve overall open rates and sales.
Who should use this email marketing software?
Medium businesses want to use a unique tool for their CRM and email marketing and of course have a higher budget to spend.
Keap provided three plans :
- Keap Grow from $ 49 per month: suitable for smaller businesses, including 500 contacts, 1 user, and comes with a free trial
- Keap Pro from $ 99 per month: suitable for growing businesses, including 500 contacts, 1 user, and comes with a free trial
- Infusionsoft from $ 199 per month: suitable for established businesses and includes 2500 contacts and 1 user
If you want to try the software, give it a 14-day free trial, no credit card information required. However, no refunds are available for recurring subscriptions, and all cancellations must begin within 10 days of the next payment cycle.
# 5. Getresponse
GetResponse is not just an online marketing platform for email marketing. It comes with plugins like landing page builder and webinar solution.
It is equipped with a number of unique features such as the ability to create landing pages and webinars. Doing it yourself isn't super useful, but combining them with email marketing can help you grow your email list like crazy.
To create your email, you'll use the intuitive drag and drop builder.
It also has all the advanced features you would expect such as list segmentation, A / B testing, autoresponder and software integration. There is even an interesting feature called Perfect Time, which will help predict the perfect time of the day to send emails to increase open rates.
Who should use this email marketing software?
This service is well suited for medium sized businesses that want access to a multitude of marketing options. Does not require existing skills, as it is very intuitive, even implements more advanced features.
How much it costs?
- Maximum of 1,000 subscribers: $ 15 per month
- Up to 2,500 subscribers: $ 25 per month
- Up to 5,000 subscribers: $ 45 per month
- Up to 10,000 subscribers: $ 65 per month
- Up to 1,000 subscribers: $ 49 per month
- Up to 10,000 subscribers: $ 75 per month
- Up to 10,000 subscribers: $ 165 per month
- Up to 25,000 subscribers: $ 255 per month
- Up to 100,000 subscribers: $ 1,199 per month
If you want to try the service, give it a 30-day free trial where you will have access to all features. There are no refunds because this is a payment when you use the service.
If you are looking to save money, then pay one year and get an 18% discount or pay for two years and get a 30% discount.
# 6. Aweber
Aweber is an extremely popular tool that has been around for 18 years and can even invent an autoresponder email.
The features are pretty much what you would expect from a high quality email marketing service. You'll have access to drag and drop email builder, lots of pre-designed templates, as well as tons of built-in plugs to plug into the rest of your marketing stack.
You can create automated email sequences based on triggers and create email tracking sequences. With all this, you will have access to open rate data, delivery rates and A / B capabilities to check your email.
In addition, you can easily and quickly create email registration forms to embed in your website.
Who should use this email marketing software?
Aweber provides a solid, seamless service that is best for small groups that want to streamline their email marketing efforts.
How much it costs?
- 0-500 subscribers: $ 19 per month
- 501-2,500 subscribers: $ 29 per month
- 2,501-5,000 subscribers: $ 49 per month
- 5,001-10,000 subscribers: $ 69 per month
- 10,001-25,000 subscribers: $ 149 per month
- 25,001+ subscribers: Get a custom quote
If you want to try it out before you buy it, there's a free 30-day trial that gives you access to every feature. In addition to the monthly payment options, you can also pay quarterly to save 14% or pay yearly to save 14.9%. There is no refund policy, but with an extended free trial, you should know if this tool is right for you.
# 7. ActiveCampaign
ActiveCampaign is a sales CRM with email marketing capabilities. With ActiveCampaign, you will be able to run split tests, submit dynamic content, and subscriber segments for enhanced personalization.
You can easily run all types of campaigns using email software from ActiveCampaign.
I like ActiveCampaign because their email builder simplifies complex and personalized messages. You can add personalization and backup for nearly every element of the message.
ActiveCampaign integrates with more than 250 applications such as Shopify, WooC Commerce, Facebook, Zapier, Unbounce, Stripe and PayPal.
You can set up campaigns and improve your customer database with geotagging, site behavior tracking, custom data and link actions. ActiveCampaign also sends you reports showing which content is generating the most conversions and revenue.
Here's a quick overview of the planned price points based on the number of subscribers you have:
- 500 contacts - $ 15 per month
- 1,000 contacts - $ 29 per month
- 2,500 contacts - $ 49 per month
- 5,000 contacts - $ 89 per month
- 10,000 contacts - $ 139 per month
- 25,000 contacts - $ 225 per month
- 1,000 contacts - $ 70 per month
- 2,500 contacts - $ 125 per month
- 5,000 contacts - $ 169 per month
- 10,000 contacts - $ 249 per month
- 25,000 contacts - $ 339 per month
- 2,500 contacts - $ 159 per month
- 5,000 contacts - $ 239 per month
- 10,000 contacts - $ 349 per month
- 25,000 contacts - $ 599 per month
ActiveCampaign also provides enterprise-level plans. Just contact their team to get a custom quote if you have a large list of contacts.
If you currently use another CRM or email software, ActiveCampaign will give you free migration from any platform. You can take advantage 14-day free trial and save about 20% per month if you sign up for annual payments instead of monthly.
Drip is a relatively new platform. It is a CRM that provides email marketing to e-commerce businesses. So, if you are selling physical or digital products online, Drip will be the top choice for you to consider.
With Drip, you can track valuable trade metrics related to customer intent and buying behavior.
You will be able to segment new site visitors from returning customers. Drip also allows you to target users who have abandoned their shopping carts.
Drip integrates with WordPress, WooC Commerce, Facebook Ads and many other tools you are using to sell online.
I like Drip because CRM helps you reach customers through many online contacts, including email. Drip also has a revenue allocation feature, giving you a clearer view of which campaign really makes you money.
Again, this is ideal for these Ecommerce store.
Prices are based on the number of customers in your account. All plans come with similar features and benefits.
- 2,500 subscribers - $ 49 per month
- 5,000 subscribers - $ 122 per month
- 10,000 subscribers - $ 184 per month
- 15,000 subscribers - $ 246 per month
- 20,000 subscribers - $ 308 per month
- 25,000 subscribers - $ 370 per month
- 35,000 subscribers - $ 494 per month
- 50,000 subscribers - $ 680 per month
- 130,000 subscribers - $ 1,630 per month
All Drip packages come with 24/7 live chat and email support. You can try it for free for 14 days and get access to all the features
# 9. MailChimp
MailChimp is another popular email marketing solution. It's geared toward startups because it's flexible, affordable, and can grow with your business.
A lot of people choose MailChimp because they can get started for free. You will not be charged if you have fewer than 2,000 subscribers on your list.
As a new business, it's great to know that you can start an email list with MailChimp without having to pay monthly fees early. This gives you time to grow your list and make the most of it before you pay. By the time you reach 2,000 subscribers, your business will be in a position to pay for extra costs.
Below is an overview of packages and prices for other packages provided by MailChimp.
Free - $ 0
- Up to 2,000 contacts
- 7 marketing channels
- 1 audience
- Basic template
- Focus on manners
Essentials - Starting at $ 9.99 per month
- Up to 50,000 contacts
- 3 audience
- Access to all MailChimp templates
- A / B testing
- Custom branding
- 24/7 support
Standard - Starting at $ 14.99 per month
- Up to 100,000 contacts
- 5 audience
- Automation based on events
- Ability to retarget
- Custom template
- Advanced understanding
Premium - Starting from $ 299 per month
- Up to 200,000 contacts
- Unlimited audience
- Advanced segment
- Multivariate testing
- Phone support
The standard plan would be my recommendation for most of you. It is equipped with lots of advanced features to make the most of every campaign.
Again, your actual rate will be based on the number of subscribers in your list. For example, if you subscribe to the Standard Package with 5,000 contacts, the price is $ 74.99 per month.
MailChimp has templates designed specifically for the purpose of each letter. It is the first choice to build and manage relationships with your customers.
In addition to the award-winning customer service, MailChimp also has an in-depth knowledge base with study guides and self-help guides.
Good for those who have a lot of data list
Mailjet is an email marketing service that started in 2010 and is based in Paris. With a catchy name like Mailjet, you'll expect lightning-fast email services - and they offer it to a certain extent.
With their free plan, you get 6,000 emails sent per month or 200 email addresses per day for unlimited contacts. These features work if you have an extensive list, but send total emails per day.
To remove the daily delivery limit, visit support 24/7 and send up to 30,000 emails per month, you can choose to cost them $ 9.65 / month.
One drawback is that some of their features, namely marketing software and A / B testing tools, are behind a paid wall, starting at $ 15.50 per month.
With a simple and intuitive user-friendly interface and unlimited list sizes, Mailjet is a good tool for larger lists.
How to find the best email marketing service for you
The best email marketing software for you will not necessarily be the best for me or everyone else. There are factors that need to be considered during the evaluation process.
I will break down the details of our process to make this list. I will explain what is important, what is not, and what you need to know to find the best option for you.
The cost of most email software is based on the number of subscribers in your list. In some cases, the price may be based on the number of emails you can send each month (like Mailjet), but that price is still tied directly to your contact list.
Keep in mind, as you continue to add subscribers to your list, the price goes up. So you need to have a budget in mind from the beginning, as well as some contingency for the future.
As long as you can successfully monetize your email campaigns, raising the price won't matter when your list goes up.
There are a number of free options out there, but in most cases, you really won't be able to make the most of free email marketing software. Your abilities will be quite limited.
What do you plan to use your email marketing software for?
Each legitimate email service will allow you to send email in bulk, segment subscribers and find out the analysis results for each campaign. Do you want to make unique, beautiful and customized designs? Then find software with drag and drop builder. If not, find the platform with the largest free sample library.
When you compare the email features of the services on our list, you will find that most are very similar. Sometimes advanced functions like advanced personalization, behavior tracking, email channels and A / B testing require package upgrades.
You can automatically remove some email services that provide functions you will never use.
For example, GetResponse helps you build landing pages, webinars, and automate sales channels. ActiveCampaign is a full service CRM sales. Drip is a CRM and email software dedicated to e-commerce websites.
If you don't need those types of features or enhancements, look for something simple, like MailChimp or MailerLite.
The date will arrive where you have questions, problems or need some kind of support. Therefore, it is important to find an email service that provides excellent customer service.
The best email marketing services with 24/7 live chat and email support. Some plans include phone support as well.
Platforms like ActiveCampaign will transition you for free to their platform if you are using an existing service, which is a great offer to sign up for.
However, if you are building a new email list from scratch, such a benefit doesn't really matter to you.
The final conclusion for you
I definitely include something for everyone here. Whether you're starting a new list from scratch, switching vendors, needing team collaboration tools or looking for a full service CRM, there's an option for you above.
From ecommerce specific CRMs to basic and budget-friendly emails, you can find what you need with this guide.
CEO - Founder of Compa Marketing. Specialist with over 5 years of experience in the field of Digital Marketing, SEO / SEM in Vietnam and the world.