As you know, Influencer Marketing is one of the activities that tend to grow the most today. According to the survey statistics of SocialHeart, up to 80% of consumers are affected by the opinions of families and people they trust. So do you know what Influencer or influencers are? Read the article below to better understand 4 Influencer type in Digital Marketing and how to choose effective influencers in Digital Marketing campaigns.
What is an influencer?
Infulencers, also known as influencers, are individuals who are able to influence the buying decisions of others through their own factors such as knowledge, status or relationship. system. In the current era, especially Socia Media is developing like a storm, Influencer owns the large number of followers on Facebook, Instagram, ... ..
They are knowledgeable about a particular field and able to persuade or change the mindset of an audience. The more influential influencers get, the more influence the business gets. Because they easily bring success and high profits. Influencer is analyzed and evaluated based on 4 indicators of Reach, Relevance, Resonance, and Sentiment. If you do not know the above 4 indicators, you can read the article 4 INDICATIONS USED FOR ASSESSING INFLUENCER
What is Influencer Marketing?
Influencer Marketing is an activity based on influencers to convey the message, business products or brand belief to people who know or follow them. The essence of this activity is to base on the truths of life - belief - in business.
Categorize influencers in Digital Marketing
Based on the level of influence and the indicators analyzed. Influencer in Digital Marketing can be classified into 4 categories.
VIPs / CELEBRITIES
They are celebrities and people of the public. They have a reputation and attract the attention of the media and the Social Media community as singers, models, actors, MCs, ...
This is the group of influencers with the most influence and awareness of the 4 groups. To evaluate this group of people, you need to rely on Relevance from individual brands,.fans to give demographic information and topics that interest them
People in this group can be Son Tung MTP, Tran Thanh, Ninh Duong Lan Ngoc, ....
NEW PLUS MEDIA, NPM, NP MEDIA
PROFESSTIONAL INFLUENCERS
Influencer in Digital Marketing in this group are experts who have expertise and influence in a certain industry. They have a relatively high Reach but lower than CELEB and the highest Relevance, Resonance in that area.
Examples of influencers in this group:
- People in the beauty field: Quach Anh, Chang Makeup, Chloe Nguyen
- Fitness and health: Hana Giang Anh, ...
- Lifestyle and environment: Helly Tong, Blogger Giang Oi, ...
NEW PLUS MEDIA, NPM, NP MEDIA
CITIZEN INFLUENCERS
They are normal people but have 500+ followers. They receive strong attention, response, and interaction from viewers. Influencer in Digital Marketing in this group.who have relatively high Resonance and Relevance but the lowest Reach among the 4 groups
These people can be Trang Hi, Cu Gar, ....
COMMUNITY FANPAGE
The community Fanpage pages have a large number of interactions on followers. These fan pages can share information and reach customers.in many forms with unlimited creative content. Sites with huge followers such as Web of children, Welax, Beatvn,….
However, the brand should also pay attention.to the content nature to choose the pages that suit them
Research "3 INFLUENCER SELECTION INDICATORS IN DIGITAL MARKETING CAMPAIGN"
Fanpage: https://www.facebook.com/newplusmedia/
Refer to the real battle Digital Marketing course: https://npm.vn/digital-marketing-thuc-chien/
NEW PLUS MEDIA, NPM, NP MEDIA
NEW PLUS MEDIA, NPM, NP MEDIA
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