How to create promotions in WordPress - Do you plan to give gifts to customers in WordPress? Customers love free gifts, which makes gifts and promotions a great way to engage an audience. However, WordPress does not have any built-in features that allow you to run programs or give gifts.
Of course, if there is a missing feature in WordPress, there is a plugin that adds it and this is no exception. There are many plugins you are allowed to run programs and gifts on your website.
In this article, we will show you how to use the Simple Giveaways plugin to run the program on your website.
Why should you give gifts or create a promotion?
People like to have the opportunity to receive gifts. That is a great marketing strategy. Running promotions that increase traffic, increase email subscribers, gain new followers on social media and even increase sales.
Thanks to the influence of the social media channel, any program is likely to spread. If appropriate, you can improve almost all indicators on your website, but this is quite rare.
For example, if you run a selfie program on Twitter, which invites contestants to take a selfie and share it with a specific hashtag, you're promoting your brand and inviting more people to join.
Combine it with making it a requirement to subscribe to your email list and you have the whole element to grow.
Create a good prize
The award you choose is the most important aspect because it motivates people to participate.
Let's face it, not many people will join the show with a grand prize. The key is to match your awards with the audience.
The first thing to consider is making sure it is relevant to your business model.
For example, if you run the Playstation website, you should provide some type of accessory or game that your audience will be interested in on that particular system.
However, if you sell products on your own, you have more options to choose from.
For example, consider offering a discount code of 50% on your next purchase. This is a big discount, but you are forcing the winner to shop at your store. This will turn them into regular customers if they like what you sell.
You also give them merchandise with your brand on it. Every time they use it, you get free marketing. It is a mutually beneficial outcome.
See more: How to add related posts in WordPress
Use the Simple Giveaway plugin
This is a great plugin, free to use to set up the program in WordPress. Simply install the plugin and then activate it to use it.
On the left admin panel, click on Giveaways and select the Add New option.
Here you get new giveaway. Giveaway will appear as a new page, then you can use widgets, short codes to direct your traffic towards it.
We recommend that you post the page link on your social media profile.
Then add the title in the appropriate box along with the content in the text area.
Guarantees include prizes, start times, end times, what they are required to do, links to any required subscriptions or anything else you feel necessary.
When you're happy with your side, it's time to really set up your gift.
Create a gift
You need to decide on the type of gift, the start date and the end date, prize information, social media channel images, email and your social media profile link (only available in the pro version). ).
Scroll to the bottom of the page. You will see this entire option. In the General section, you can choose a type.
Next, select schedule. Here you will be selected the exact start time and end for the gift.
Now it's time to enter the prize information.
Click on prize information. You can choose the majority of the winning category or if the entry only offers a better chance, the number of winners, the actual prize category and the value from it are.
Click on show. Here you have the right to upload photos that will appear in many different social media channels like Pinterest, Facebook, Twitter.
Click on the text, Email. Here you create the rule with the winner's email. Rules will explain the full terms and conditions of receiving gifts. Email the winner should congratulate the winner and show them how to receive the prize.
Add-ons you are allowed to integrate giveaway with your social media profile, but it requires the pro version plugin side. If you plan on making more gifts in the future, it's worth upgrading.
Save all changes you have made before leaving the page. What is left to do now is configure the settings.
On the left admin panel, click Settings.
There are 8 tabs in settings. These include General, Email, Google Captcha, Script, Conditions, Sharing Methods, Forms and GDPR.
Most installations are very simple, and the plugin does a great job of making it as simple as possible. You should take the time, carefully choosing the best setting for your website.
Every website is unique, so the choices you make will be different.
When you are satisfied with the changes, click the Save button.
Promote on Social Media
Social media is the platform you are allowed to reach millions of visitors and potential customers.
Having a strong presence on social media is a surefire way to increase traffic, combining it with the appeal of a gift that is sure to make you stand out and get more people interested.