At the event on (October 14) - Apple had a very successful launch of the iPhone 12 generation, attracting a lot of attention in the tech world. This is also a strategy that makes competitors such as Samsung, OPPO ... become blurred in terms of performance and new design.
So in order to stay firmly on the smart phone market, what should Android smartphone manufacturers learn from Apple in developing their products? Find out with MAC!
1. High quality iPhone 12 generation design across all product lines
If there's one thing Android smartphone makers can learn from the iPhone 12, it's to ensure design quality is at its highest.
All 4 iPhone 12 models are equipped with high-resolution OLED screens, all equipped with a new generation of Ceramic Shield protection, are IP68 waterproof, and support new MagSafe wireless charging.
That's not to mention performance consistency, as they're all equipped with the latest A14 chip. Besides, they all support 5G technology. The most obvious difference is probably the aluminum frame on the iPhone 12 and 12 mini, compared to the stainless steel frame on the iPhone 12 Pro and Pro Max.
Whereas more affordable Android smartphones in the same lineup, there are often plenty of cuts. Samsung's Galaxy S20 FE, for example, has a powerful configuration and an excellent display, but the shell is plastic. Or Google's Pixel 5 is only equipped with a mid-range processor.
With the same design quality across all of Apple's iPhone 12, those who choose the cheaper iPhone 12 mini or iPhone 12 still see the same respect and first-class treatment as buying high-end iPhones. level.
2. iPhone 12 mini - small device with great features
The iPhone 12 mini is a reminder for smartphone makers that have ditched users who prefer compact phones. There are many cases where a compact smartphone will prove effective and very practical.
And even though the iPhone 12 mini is smaller than the 2020 iPhone SE, it has big features that might embarrass many other Android smartphones. iPhone 12 mini is equipped with A14 chip, camera, 5G and supports wireless charging just like the bigger brother iPhone 12.
The OLED screen only has a slightly lower resolution than the iPhone 12. And especially the design is still very beautiful, very high-end like the iPhone 12 or iPhone 12 Pro.
Take a look at the compact Android smartphone choices. Most of them are old and outdated, with ugly design. The Pixel 4a is still bigger than the iPhone 12 mini. While Sony's Xperia 5 II has a price too high, to fit the "compact" criterion.
In other words, the iPhone 12 mini is the best choice right now, if you want a compact smartphone.
3. Wireless charging is easier
Apple has been slower to adopt wireless charging technology, having to wait until the iPhone X and iPhone 8 to support the technology. But with the iPhone 12, Apple has caught up, and there are some features Android smartphone makers have to learn from.
Apple's new MagSafe wireless charger, which uses magnets to align the iPhone's position on the charging dock. It makes you say "why didn't anyone think of this earlier?". You don't have to worry that your iPhone isn't properly positioned and wireless charging won't work. Just put your iPhone on the dock and leave.
MagSafe's worse point is that this wireless charger only supports 15W, while we easily see Android smartphones that support wireless charging with much higher capacity.
In addition, the iPhone 12 does not have backward compatible wireless charging, which can be used to charge the AirPods is also an interesting idea.
See more: iPhone 12 Pro and 12 Pro Max: LIDAR sensor, ultra-fast 5G, priced at $ 999
4. Camera aimed at passionate and professional users
Android smartphones come with all the photography features you need, but they tend to be more targeted at the general user, in addition to the seldom-used manual mode.
Samsung's Single Take feature on the Galaxy S20 is quite useful when you don't know how good a picture is, but it won't help photography enthusiasts.
iPhone 12 can fulfill those requirements. While the camera app on the iPhone 12 doesn't offer extensive customization, all iPhone 12 models can record Dolby Vision HDR video. iPhone 12 Pro and Pro Max can also capture RAW images through the brand new ProRAW format.
In other words, professional users can use the iPhone 12 for their photography or video-related work. Android also supports RAW image and HDR video recording, but not by a unified standard.
5. Generation iPhone 12 possesses powerful A 14 processor
All Android smartphone manufacturers are almost entirely dependent on one chip company, Qualcomm. If Qualcomm does well, Android brands will benefit, and vice versa.
Apple meanwhile is free from dependencies and restrictions. Apple designs the processor it uses in its own devices, and the iPhone 12 has shown the advantages of doing so. This processor is designed to be compatible with a particular device, rather than being suitable for the majority of smartphones on the market.
Apple claims that the A14 chip is 50% more powerful than other processor chips on the market. Although Apple's way of speaking is not specific, we cannot deny that the A14 is currently the most powerful mobile chip.
See more: How many new iPhone 12 versions has Apple officially released?
6. Address to buy iPhone 12 earliest
MAC is one of the first units to have an iPhone 12 in Vietnam. As one of 3 Apple Authorized Centers in Vietnam (Apple Authorized Service), customers will have many privileges:
- Own iPhone 12 earliest
- Get a genuine warranty from Apple
- Peace of mind about product origin
- Technical advice is always available at any time
See more: Event summary "Hi, Speed": iPhone 12 quartet and HomePod Mini
Currently, Apple's strategy is to capture the entire smartphone market in all market segments to reach more users. So, if you want to be successful, Android smartphone manufacturers should learn from the iPhone 12 generation of quality "values" in terms of configuration and features.
Call the MAC hotline to become the first to own an iPhone 12 in Vietnam. Call the hotline 1900.6626 to set the "brick" and relax and wait for your iPhone to return to your hands.
MAC is the first unit to bring the iPhone 12 generation to Vietnam