It is a big world out there. The amount of content produced can be overwhelming. According to the MarketingProfs , every day more than 2 million blogs are posted. Marketers are producing more content than ever before.
With a lot of noise going against consumers' attention, investing in interactive, interesting and highly interactive content will motivate consumers to share socially.
What kind of content should marketers invest in to promote social sharing?
Here are four types of social media content you can deploy right now to drive engagement.
Interactive content created page views 4-5 times vs. static content and social media is the perfect platform to showcase and explore interactive content. Here are a few examples that have been shown to resonate particularly well with social audiences.
Puzzles can be used as a fun way for brands to attract customers. Marketers can use quizzes to brand awareness and fun factor, or as a means to gauge customer interest in the product.
The results may be useful for suggesting subsequent content that is relevant to the brand. With the quizzes getting 75% of their traffic from social media, it's important to set up a marketing strategy to make words and resonate.
A great way to encourage engagement, providing scores that users can share on their social media channels.
If you're looking to share large amounts of data in a very intuitive way, then interactive infographics is the way to go.
There are countless ways to tell stories in infographics. Everything from embedded questions appears with answers, to maps that tell a geographic location-based story.
We played (yes, we had a lot of fun developing these things like playing) with animations.
They catch the eye with delicate movement and provide chunks of data and edible analysis. How can you ensure you make the most of your assets while promoting on your social channels?
Although we are developing gifographics in particular, we divide each section into separate gifs that allow us to share different data points over several weeks.
Survey / Poll
Real-time feedback is a great way to help you better understand your customers and what they care about.
We combined our Twitter polls and Instagram Stories and got great engagement. We often ask questions about a blog or campaign topic and then return to content assets that provide more information on that topic.
Polling on Instagram is a fun way to highlight gifts or services at events. A great way to get the most out of your polls?
Embed them on your website. You can embed Twitter Polls on your blog or website exactly like regular tweets, which means they will include a clickable tracking button. Win / win!
this is a Examples of polls Our friends at Hootsuite posted recently.
Video, and especially live streaming, finally found its foot this year. Social videos add 1200% more shares than combined text and images.
I have seen my streams becoming increasingly flooded with mobile conversations at airports, thinking about day posts, and updates on common ways / tips and tricks.
How can brands tap into these trends and maintain a professional tone?
It is important to understand why videos resonate. It is personal, authentic and organic. Putting a human face behind the brand logo allows people to connect in a way they haven't done before.
We had great results in live interviews with keynote speakers at events, sharing insights into our company and organizing general Q&A sessions.
Live streaming is a great way for you to share with your audience how you found success and where you failed. With more than 87% of online marketers currently deploying video content into their social strategies, if you don't, you'll be left behind.
Who could resist a great meme? Memes lets you tap real-time cultural references for quick laughter.
With the average person currently spending more than 100 minutes a day on social media channels, they are often looking for funny content to kill time.
Memes provide a great way to show your brand that is human and not afraid to have a little fun.
A simple way to get started, look at creating a few memes that poke at your daily pain points. Here are examples of the few we created for last April Fools campaign:
For marketers who want to stay on top of trends, it's important to keep the pulse of what's new in pop culture.
These memes, while still humorous, are less relevant today than they were in 2016 due to the film's release date.
Relevant this month will be Stranger Things, Thor, or Taylor Swift remembering the rift that peaks today. The challenge for marketers is to strike while the iron is hot and master the balance between humor and fit.
Who doesn't want to pick me up a whole day? When I scroll through my social feeds, I always appreciate a good quote. Surely they could be overdosed. Yes, there (eh, hum) some memes out there poking at motivational quotes.
But the truth is: people want to feel good. Occasionally, they would love to receive the feeling of the Vikings. This is where brands can really knock it out of the park.
Do not always use citations that are relevant to your industry. For example, there are a lot of marketing quotes from great people like Steve Jobs and Seth Godin that I can draw, but I often come out of typical brand related messages and look for a little something. different.
The rule I like to use: If a quote makes me think and smile, others may find it interesting.
Want to really drive the message home? Overlaying your citation on a relevant image really speaks to the message you're forwarding. Here is an example of recent #MondayMotivation, we got very involved with:
There is a common thread woven in all of these recommendations. People are looking for an intuitive, easy-to-handle content that they can easily contact and share quickly.
Not to say long content has no place of it, actually it has. However, to draw attention and engage people in that long-term content, you may want to explore creating some of the suggestions above to get their attention to guide them back to the top. your property, where they will find more educational and more valuable.
What kind of content have you succeeded with driving engagement for your business?
What have you introduced to keep up / beat your competitors over the past year? I would like to hear about your experience in the comments
CEO - Founder of Compa Marketing. Specialist with over 5 years of experience in the field of Digital Marketing, SEO / SEM in Vietnam and the world.