The title almost tops the list of "the hardest things to write" (TBook of 100 great writing ideas). I believe that at the present time, this difficulty is not only for the copywriters is also a big challenge for content writers.
Writing a good title is not enough, in a time of competition to each ad bid, the title must also meet the criteria not far from reality, hitting a hit at the heart of the reader.
So how to create a notebook, to be able to write an expensive piece, urgent to hit potential customers?
Follow this article to improve the title writing which is not very effective, together create headlines that make the audience admire but still not be considered as a cheap like sentence, guys!
1. Self-love of a content
I have encountered many difficulties when writing the title, each wondering many times in front of the keyboard with hundreds of questions should write it glossy or true? What makes readers more interested? How to write a headline can increase the number of clicks on your posts instead of your competitors?
It takes a lot of reeling time, writing down a lot of times and deleting it because I know the title is like hearing, careless writing the reader will not "stick".
So I prepared this dish quite well just to attract the attention to the reader & I know that not everyone can start to write immediately.
Fortunately, I have found many valuable resources, helping me to finish writing the title smoothly.
As promised in the review guide article, now share to readers of tuhoccontent.com always.
2. Differentiate between heading types
As usual, we need to distinguish the following types of headings to make writing the title easier.
Attractive, attractive titles
Attractive, engaging titles often contain useful information, not clichés (A lot of you misunderstand about this issue). Maybe you always try to find words to express your title but do not get too into the trap words but make the reader confusing.
A "provocative" title is to be clear with the main message clearly, it contains information about what to solve, how to benefit it, and what's new compared to similar issues.
Remember these things, I believe you have 50% success in making good and interesting titles.
Title sentence view, shock title
It is a painful truth that almost all the view headlines and headlines have a great click rate. It provokes the curiosity and curiosity of the readers to make them pay more attention so it is easy to understand when it is easy to achieve a huge traffic.
Therefore, there are many people who come here to write "colorful" titles but the content is poor inside, making readers uncomfortable, even anti-scent topics. jerky.
And the truth is, I advise you not to immerse yourself in this short-term view. There are many good ways to make headlines cause readers to "hold your heart" immediately, so please refer to them.
The title is based on the reader's insight.
I think that this method will be effective long-term unless people reach the level of carefree and carefree.
Do you acknowledge that you will also tend to be curious and sympathetic to an issue similar to the situation you encounter and often think about?
Everyone is the same!
Emotions lead us to find content that we think is right for us.
So give your title an idea by relying on the insight - the heart of the reader.
Aim at the desire
You are trading in a product or service, do you think it will meet the needs of your customers & satisfy it?
A few examples of titles that target readers' desires:
DO YOU WANT TO OWN OWNERS …… .. (EXCLUSIVE VERSION)
DON'T BUY IF YOU DO NOT WANT…. (BEAUTIFUL UP)
SHOOTING THE AVIATION HARD, IF ... .. (YOU PARTICIPATE ... ..)
Target fear
Surely more than once you want to conquer your fears & of course everyone is. If you happen to find information that can resolve your fear, do you click?
I bet Sure.
So how do people often put a headline on fear?
(……) IS A SMALL STORY, WHEN IT WAS (...)
For example: GOUT'S DISEASE IS A SMALL STORY, WHEN HAS BEEN .... (PRODUCT NAME)
HOW WILL IF IF NO (NAME OF PRODUCTS / SERVICES) AVAILABLE IN… .. (LIFE, ENERGY ACTIVITY DAY)
IS YOUR CHILD'S HAND really protected?
Such titles make the reader ponder, it has "touched" the feelings that a specific target group is always on the inside.
A headline that raises real issues, fears that readers face today has a plan to deal with specific information (your product or service). Think about whether they have clicks?
Personalize customer groups
This type of title targets a specific customer segment when you know the behavior, interests, and personality of the customer. You understand what they like and hate and give specific messages related to the product to persuade them to pay attention to their products and services.
Now the title is built to have a clear message towards the habits and activities of that customer segment.
A few examples:
LIKE… (HAS HAPPENED THAT), YOU CAN'T IGNORE .... (INFORMATION RELATED TO YOUR PRODUCTS, SERVICES)
LITTLE LITTLE SON, YOU CAN'T MISS THESE HOT TRENDS
REGULARLY ...
REGULARLY GO TO BAR, MAKE SURE YOU MUST KNOW THESE EXPERIENCES
However, on different channels, the title is not just fine. I will go into details to help you know how to write on each channel.
3. How to write a title for website articles
I believe that if you spend time researching seo for your website, you will know that headlines have a significant impact on the number of clicks.
So how to get the right click read title while ensuring the general rules of google?
Keep watching to improve the effectiveness of your title!
Novelty
The title of the article should contain the main keyword of course, but if you add the time adverbs or words immediately, it will help increase the number of CTR significantly.
Give me an example.
On my blog, I have written an article with this title: Top 5 content marketing trends 2018.
2018 is the time I want readers to see that these trends are the latest trends of the year, not the trends that have passed in the past years.
Currently in 2019, I will update a content post and edit the title to suit the moment best.
Top list
According to the statistics I can read, the top list title gets the most attention from readers. Besides, it is also a type of title with high conversion value if you do affilate marketing. When setting a title of this type, remember that the content it must link to.
Do not have to write a title on the one hand, write content a bit, the CTR increases but then the reader also escapes within a note.
For example, the Toplist title: Top 5 sunscreen below 500k for sensitive skin
Sharing experiences
Headlines that promote personal experience are the golden key to helping customers "open their hearts" to your writing.
For example, a title that I have applied this way for you to easily visualize: I have learned how to write review books and how to apply it successfully?
This article is currently ranked in the top 1 google for the content related to book review guides. I believe this result is thanks in no small part to the title.
Compare between this and that
A large part of people read on google to answer their questions. For example, they often wonder between shopping options, service options or products.
Their search habit will be: so…. Or ...
For example: Should buy a Panasonic or Toshiba refrigerator
Simple as that.
And they find out that the title of your article is exactly what they are looking for, so clicking is obvious. (But whether you rise to the top for the first reader to search for is another issue.)
Use correct subheadings
I also do not forget to remind you that for articles on the webiste, in addition to optimizing the main title, adjusting the subheadings related to the headline and the content of the article also contributes to increasing CTR on the tools. search.
Read the article again: Should write content seo standard For more reasons why I need to pay attention to these subheadings and know how to build content that fits with Google's algorithm changes at the moment, guys!
4. How to write a title on facebook
Compared to the title on the webiste, the way to put the title on facebook has many variations and is not stuck in too many seo support principles.
Usually the posts on facebook are for suppliers to run ads. So content plays a significant role in the success of the campaign, more than the title.
On Facebook, people often choose to write a headline title, view sentences so that their posts attract as many customers as possible.
Here are a few ways to set the heading to help maximize the CTR rate.
Eat according to the trend
If you are a fan of Facebook or spend a lot of time setting ads, you will always come across posts with “follow” trends that are widely shared. And behind such headlines is the horrible viral effect.
I have observed this set of titles and find that most of them are well received (provided that you adjust the words funny, lovely not too sticky meat away).
However, the disadvantage of this title is that they have a relatively short life span, only create good effects for a while.
For example, the trendy saying of Huong Giang is: "The first mistake is his fault. But letting him make the second mistake is my fault. "
You can set the headline type: Not beautiful is not your fault. But not shopping to look good every day is definitely your fault.
Fanpage of Durex is one of the sites that regularly post extremely trendy headlines and content.
Subscribe to this fanpage for a time, you will certainly learn more or less creative titles, even toxic and strange.
Ask questions
There are great ways to set a Facebook title, both increase the CTR rate and stimulate customers to click on the product, respond to the post.
Ask familiar, short but understandable questions so viewers can easily leave comments.
For example, if you post an article with 2 products, the title you should put will probably be:
YOU LIKE THE LEFT OR RIGHT
SAY TO YOU IT'S BEAUTIFUL YELLOW OR BEAUTIFUL YELLOW
WHAT DO YOU WANT TO OWN
YOU WANT TO EAT THE LEFT OR RIGHT
There are many ways that this format can change, depending on the product and creativity that lies within you. Now your job is to customize, create headlines that readers cannot ignore.
Use the numbers
Specifying the title with numbers will make readers more interested in your article. Always remember that no one wants to use your products or services but the values you provide are too vague.
Certified by influencers
I mentioned the consumption trends in the review guide article, most people have little faith in advertising but trust them through the recommendation of friends or celebrities.
If your product has been certified by the KOL, put this information on the headline post sure the effect will be doubled.
For example: PAINT PARTS MPT WASHING WITH OXY EVERY DAY, WHAT ARE YOU?
MINH HUNG CONFIRMED: OLAY SAVEED MY NORMAL SKIN OR MAKE UP
Promotion Information
Liking promotion is the common psychology of consumers. Everyone likes to own a quality product that is affordable or attaches a valuable gift. So it would be great if your title started right away with promotional information to attract customers.
I will give some classic examples of promotion titles:
BUY ONE GET ONE FREE
BUY ONE BE TWO
NO PRICE DISCOUNT, QUICKLY DISCUSSION
BUY TWO CHARGES ONE
4. How to write a great ad title
Honestly, I have not had the opportunity to step into the advertising industry & the desire to have a life and death with the team agency has always been within me.
But fear, obsession and make it difficult to make decisions.
Fear of being old, afraid to not keep up with young people, afraid to be left behind.
But above all, the fear of passion for blogging may be crushed if you live the life of an authentic agency. When I wrote here, I asked myself more than once, what would I do if I didn't really have much experience in ad title.
But luckily, in the hard part, there is the wisdom, the frequent reading of many content marketing specialized books has helped me have a bunch of knowledge. I think it will more or less help you pass a stage when writing ad titles.
Relieve the concerns
Instead of thinking about what will keep them from reading, think the opposite, what stops them from reading. I read how to write a pretty good title through ideas from both books are 90 beginner ideas about words and 100 great ad writing ideas.
Try to think the opposite and differentiate the path, it will give you advertising versines full of surprises and differences.
For example, you are writing the ad title for a product that will treat you. Instead of continuing to write the title: Reduce the intensive urgency today.
This title is quite acceptable, but people will doubt or make sure they have to spend a lot of money or "reduce the speed" sometimes use ice cream. So let's change them:
Thanks [tên sản phẩm], Thousands of women have lost their dark spots within a month without having to use bleach cream or beauty salons.
It is a bit longer than the title above, but the most important content has been put on top, it clarifies the skepticism in the hearts of readers & becomes more attractive.
Which healine will you trust? I think you already have the answer.
Speaking of a truth that everyone misunderstands
The way this ad title is applied often and I find it quite effective in terms of click through rates.
In terms of emotion, who does not want to "fool" for yourself. When finding out what you think is right wrong so long wrong, then the first thing to do is right click to stop being silly.
For example:
DID YOU KNOW WHAT MILK IS REALLY NOT GOOD FOR ADULTS?
FRUIT EATING BEFORE MEALING A NEW FOOD IS STANDARD
Curiosity curiosity
There are many ways to arouse readers 'curiosity & reality has proved that writing this headline leaves a strong impression in the readers' hearts.
Many of you will ask yourself, how to make them curious with just the title. Right now, I will give specific examples for you to easily follow.
- Give ideas: Right or wrong
For example: CAN YOU LOSE WEIGHT AND STILL DRINK DAILY TEA DAILY, RIGHT OR WRONG?
- Comparison between alternatives: Should or should not be
SHOULD YOU LEARN ENGLISH IN VUS OR ILLA?
DO YOU LEARN ENGLISH AT HOME OR TO THE CENTER?
Should you eat fruit before or after eating?
Talking about how to set the ad title, you certainly need to learn more from many different sources because the knowledge of this industry is endless.
You can make use of all of the heading titles in your articles and other sources. The ad headline is to be really cool, the more ideas, the better the headline.
I think you should look at the sources from abroad for more great ideas.
5. How to write the subject of an email
Email marketing has never been an outdated tool to reach customers. If you are paying too much attention to facebook and ignoring email, then I am sure there is something wrong with your current marketing campaign.
According to the statistics, “A user viewing a mobile email will open the email a second time on the computer. Their chances of clicking on an email are 65% - Campaign Monitor. ” A person's clickthrough rate is many times higher than reaching them with facebook ads.
There are quite a few documents mentioning the writing of the email's title, so in this article I will give you ways to set interesting titles so readers can open open rather than clicking the trash button into the spam box.
Make your title specific by attaching your Receiver's Name + Specific benefits from your product or service + a timely call toac tion.
For example: Hey Helen, you will lose 90% of customers on the internet if you do not update this information!
Someone emailed you, they called you right and gave you a value.
Think about it if you are curious if you do not read this email and lose anything if it only takes a few minutes to read the information that after reading the email subject you are convinced and find it useful.
6. Summary
Hopefully, the above knowledge can help you write the title more easily.
If you find your post useful, look forward to the likes, shares or comments below the post. That will be a great motivation for me to carry out the next topics.
My blog focuses on sharing practical experiences when rolling directly on the content front. Hope can help you understand and make good use of the content type.
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