According to word prediction Google Trend, attention to content marketing Significant increase since January 2011.
However it is not strange because we all live in the world of content. But do better than what you have right now.
Today, as a content marketer, Demian Farnworth will help you with a complete plan.
Before going into the main part, we should clarify the content revolves around Content marketing strategy.
Understand content marketing strategy
Some people distinguish content strategies (content strategy) and content marketing strategy (content marketing strategy) like Russian dolls, in the sense that a small strategy is in another bigger one.
In particular, the content marketing strategy is a smaller strategy within the content strategy.
There is a truth is this.
According to Kristina Halvorson and Melissa Rach, content strategy involves planning, creating, managing and maintaining content, while content marketing strategies focus on the narrower niche of content marketing.
That may be true, but I think this distinction is a bit confusing and probably unnecessary because we talk about content marketing strategies (content marketing stategy) as part of planning, creating, maintaining content.
I want to give a clearer definition of our content marketing strategy (content marketing stategy)
If a strategy means a plan, method, or series of operations or strategies to achieve a specific goal or result, these specific goals will create a potential customer file for the business.
From the above information, we can summarize content marketing strategy as:
Content marketing strategy is planning for the target audience, maintaining and developing content regularly to educate, entertain, inspire with a certain purpose, turn strangers into acquaintances, and make them become the customer.
This brings us to the important questions right below:
Are you in need of a content marketing strategy?
If you have just started your business and have only a few employees or only 1 member, you may think that content marketing is quite simple even without planning.
There will be no long check lists for employees to face up to the deadline.
If you already have the skills, you will start right away and always with content marketing without waiting for the complete plan.
But at some point, you will definitely need a complete plan.
Reasons why you should build content marketing strategy today:
- Content marketers will feel more confident at work.
- You will easily overcome the difficulties and challenges when building content.
- Content marketing strategy makes it easy to attract strategic partners.
- Bringing you to success the fastest way.
In short, I find that we all need content marketing strategies and the interesting thing is that they are not complicated.
Outline basic content marketing strategy
Be honest, that's the first rule.
Unless you are a marketing marketer or business owner, you need a perfectionist strategy. Otherwise, you just need a plan to help focus your time, money & other resources.
In fact, you can record your content marketing strategy when you need to answer the following 13 questions:
- Who are your users?
- Who is your opponent?
- What do you bring to what?
- What do you hear?
- What content did you have?
- What is the purpose of your content?
- How often should you publish content?
- How would you distribute your content?
- Who is in charge of your content?
- Who will produce your content?
- Who will maintain the content?
- Who is responsible for the results?
- What is your destination (core strategy)?
If you want to learn the answers to these questions, then this 13-question article to help you build this great content marketing strategy will be extremely helpful to you.
However, you should note that it is necessary to have in-depth surveys to get the best answers to these questions.
Start content marketing strategy with target customers
Focus your content marketing strategy on the target customers.
Customers are the focus of content marketing strategy. You need to deeply understand your customers.
When you do this, you will build a solid content strategy without having to guess. On the contrary, if you do not know your customers well, your content marketing strategy can "fail" all the time.
Understand your own content
After you understand your content marketing strategy towards the target audience, what you need to do next is to evaluate the content you have.
This is an important step to help you check for holes in your content & help you discover the outdated content, no longer suitable for search engines to improve them later.
Measure the effectiveness of content marketing strategy
Any content marketer does this. It will help you answer the question of whether your content marketing strategy is working well.
And the 13 questions on the core content strategy board above are extremely important, it helps you do the following:
- Show you the marketing gaps, what leads to failure so you can fix and grow
- Helping you timely adjust your content strategy when there are external influences or changes
- Follow your values so you can maintain and manipulate them over time.
Have you ever done your content marketing strategy, has it been stored yet or is it still in your mind?
How did you create your strategy or have you found the best methods?
Look forward to your helpful sharing through the comments below.