May 17, 2020
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If you want to create a successful email marketing campaign, you first need to build a customer email list. Without this list, you will have no one to send emails to. In this article, we will show you how to build an email list. So keep reading this article.
Importance of customer email lists
Email marketing is one of the best ways to do digital marketing. Not only can you build rapport with your customers, you can also increase conversion rates and make more money!
Believe it or not, the number of email users worldwide has reached more than 3.5 billion users in 2018 and is expected to reach 4.4 billion users by 2023.
Therefore, email marketing is always one of the most important channels to build brand image, customer trust and loyalty.
This is an example of how you can use email to send personalized offers to customers.
In addition, more 50% Marketers have proven that email marketing is one of the channels for generating return on investment (ROD) tallest.
When it comes to email marketing, the first thing you need to do is build a strong email list.
How to build the best customer email list
Email marketing is a great way to reach out to all your customers.
However, keep in mind that different consumer buying stages will have different customized content needs. So, set up an email marketing campaign with the right audience and the right time.
After you have collected the full email list, make sure to submit content that is relevant to the customer experience.
Here are some of the best ways to build email lists:
Create the Form
Create the above form webpage is one of the easiest ways to collect emails
These forms need to be engaging and persuasive. Highlight why users should give you email. What will they get? How do they benefit them?
However, you need to make sure the registration form comply with GDPR. You need to come up with a check box to get customers' consent when they accept to subscribe to your email list, and it must be clear and easy to fill out.
Below is an example of how to provide an email registration form Hostinger.
Use custom CTA
CTA stands for Call to Action. Translated into a call to action. It will redirect the audience to a certain page or content and create a list of leads.
Leaving CTAs on different sites is a great way to attract new subscribers. You can personalize CTA based on linked content.
Try using witty phrases instead of simple phrases like "Subscribe", "Click here!", "Try for free!", Or "Get Started". For example, the site of Humboldt Country Use the phrase "Follow the Magic" on the homepage.
Remember you can provide a CTA to invite your audience to your email list on any page of the website. Make customers pay attention.
Create Pop-up
A pop-up box is the content that appears on the open page. It effectively generates conversions online - from email subscriptions to sales. The pop-up box can be ads, registration forms or content suggestions.
Here is an example of a pop-up ad at Hostinger:
As it appears on the opened top. And it can be frustrating for users so it's important not to create a feeling of infringement and don't overdo it. Instead of placing it in the middle of the site, you can customize the position, size and even the time when it pops up.
For example at In the Hostinger Guide pages, we also use the pop-up suggestion scroll up in the bottom corner. It is important that despite its small size, it still attracts attention so it will not interrupt the user experience.
When it comes to email registration forms, you can take advantage of this as a pop-up form. It can be a good option to attract attention. Take a look at this pop-up email signup form UPROTEIN!
Create an advertising campaign
Do you use social networks - Facebook, Instagram, LinkedIn, Pinterest, or Twitter. This can be a great way to attract new users to your site and then encourage them to subscribe to your email list.
Here's an example of a Hostinger ad campaign in an Instagram story:
When clicking the "Get Offer" button, the user will be redirected to Hostinger's website. There they will be able to fill in the email to subscribe.
Here is an example of how Hostinger publishes other offers on their Facebook posts.
Giveaways - giving gifts
Another way to encourage users to subscribe to other powerful mailing lists is to provide valuable free things like discount codes, free PDFs, etc.
Whenever you give customers the free stuff they need, they will be free to exchange by their email.
For example, the website of Kate Spade, provide discount codes and send to users whenever they provide email.
Another common example is free ebooks, like what Sitepoint do. Users only need to send their name and email, the ebook will be sent to their inbox.
Always get ready
To continue growing your email list and making the most of your email marketing strategy, getting your infrastructure ready is extremely important.
Put simply, you need to consider some things before Get started with email marketing, as selected Email marketing services, build signup forms to grow email lists, create quality content, and implement email marketing automation plans.
Epilogue
As you can see, email marketing is still very effective for business development. When the number of email users is showing no sign of decreasing, but also steadily increasing. It is important to build a good email list to reach well-classified target audiences
Here are some great ways to grow your email list:
- Create the form - Provide the registration form on your website
- Custom CTA - use buttons or personalized call to action words to encourage the audience
- Create Pop-up - Use a pop-up email signup form to engage your audience
- Social Network - advertise products or offers on social networks
- Give away - build trust with free or discounted resources
- Get ready for infrastructure - prepare a plan and foundation for starting an email marketing strategy
What are you waiting for? This is the perfect time to start building your email list!
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