Guide to Running Google Adwords Ads | SEO IMS

How to run Google Adwords ads effectively and how much does it cost to run Google ads compared to Facebook? Join us to learn and we will guide how to run Google Adwords ads most effectively.

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What is Google Ads?

Google Adwords, also known as Google Ads is a Google advertising service, meaning you will have to spend money for Google to display your product ads on Google search listings without having to SEO. Ads will be displayed randomly at the top or bottom of search results.

instructions for running google adwords ads

Currently running Google Adwords ads is quite a lot of businesses choose because of bringing customers quickly. However, how to run ads effectively and use the cost of running ads in a smart way.

How to Create a Google Adwords Advertising Account:

The first step is to create a Gmail account. You can also use your Gmail account to sign up, but the account should be a new one and have never run Google Adwords ads before.

instructions for running google adwords ads

Now you only need to fill in all the information as in the request form:

instructions for running google adwords ads

1. Your Full Name.
2. Your Email Name
3. Password.

Note Password consists of at least 8 characters including letters and numbers. Example: congtyims123

After registration is completed, click create account. Please fill in all the information as shown above and can skip the phone number and recovery email. After completing the information click the next button below.

Next to the rules of Google, you click "I agree" to go through this step. So you have created a Google account. Next, you visit the website

Once you've logged in, you'll come up with the following steps to start creating your first Google Adwords campaigns.

Instructions for running Google Adwords Ads

In the first step you will have to choose a budget, target audience, set bids, and write your own ad.


Step 1: Set a budget for Google Adwords ads:

instructions for running google adwords ads

Budget is the amount of money you spend each day running your ads. This is an important step in advertising campaigns. Determining exactly your budget will help you save money on advertising in a day. If you are a beginner you should start with the small numbers first.

The average industry will have a conversion rate of 2.35%, which means that only 2.35% of people after a click have actually acted on the ad. So do your homework and consider the average conversion rate of the industry you're in. From there, calculate how much you need for each visitor.

Then you have selected your currency and budget and clicked "Save".

Step 2: Select your target audience for Google Ads ads:

instructions for running google adwords ads

In this step you have to choose the target audience position you want to target. This will help the ad show in the position you have specified. Next using advanced search you can access "radius targeting"

instructions for running google adwords ads

Radius targeting gives you the option to show your ads to a certain audience. Depending on your business, business line, you advertise targeting an entire territory or targeting a certain city. This function also allows you to set different budgets for different radii. For example, you want to set a higher price within a radius of 30km and lower within 60km

Step 3: Select ad networks:

instructions for running google adwords ads

In this step, you have to choose where your ad will show. There will be 2 networks for you to choose from: the search and display networks of Google. "Search Network" is your ad will be placed on SERP, while "Display Network" will put ads on any website that can display.

If you are new to ads, you should choose "search network". Because it will show your ad to users who are searching for keywords related to your business. Display ads only work for branding and remarketing.

Step 4: Select Keyword to run Google ads

Keywords are keywords that prospects will enter into the Google search bar. Google will allow you to choose between 15 - 20 keywords for your ad to appear on the SERP, you can add or modify these keywords.

Should choose keywords with high market volume to bring efficiency. Those are keywords related to your product or business, do not choose 20 keywords that mean too similar.

instructions for running google adwords ads

Google Adwords operates on an auction mechanism, keywords with a high number of searches will also have an equivalent high cost, so you must consider choosing keywords or choosing the keywords with the highest number of users searching. .

If your advertising costs are moderate, choose a few keywords at moderate search level, do not choose keywords with too high search volume.

Step 5: Set a bid for your ad

instructions for running google adwords ads

Remember that Google Adwords uses a bidding model. Bidding amount is the amount accepted to pay when a user clicks on the ad. When you and your competitor bid on the same keyword, if you pay more then your ad will be shown more times.

You will have 2 options to either let Google Adwords set your bids yourself, or you can bid on your ads. If you set your own bid, you should research first using Google's Keyword Planner

If you're a beginner, let Google set your own price until you get used to it, then set your own bid. However, bidding yourself often will save you more money.

Step 6: Write Google Adwords ads

Writing Google Adwords ads is the most important step because it will decide the effectiveness of advertising or not. So create a concise and engaging content, clear and prominent content compared to competitors. Here's how to convince users to click your ad. Some tips on the following:

Brief: A Google Adwords ad won't have too many characters, so let's get straight to the point.

instructions for running google adwords ads

Title must stand out: The title is the first thing a user sees, making sure it stands out and is attractive enough to be clicked.

Have a clear CTA: CTA must let readers know what you want them to do.

Parts of an ad:

Title: Google Adwords allows you to write two headlines in the same ad, each with 30 characters. Also, in title to be able to have at least 1 keyword you choose.

Describe: Descriptions 1 and 2 are limited to 90 characters. This is the part where you can use it to attract users, if possible, add promotions and gifts to this section.

Step 7: Create an ad

Once completed click on "Save" and continue to perform the final step. In this final section, Google Adword will ask the payment method you want.

So I have completed the tutorial article to run Google Adwords ads. I wish you success


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