Building a website with WordPress is now quite simple.
But not everyone knows how to increase website traffic scientifically and with specific strategies.
Read here to make you wonder How to increase traffic ?
You are not a professional Marketing person, you are just a blogger.
Don't worry, I used to know you don't know anything about marketing or development strategies for your blog.
Here is ...
27 ways to increase website traffic by 400%
Today I will share you How to increase traffic simply and effectively.
I will try to write the most complete methods to increase traffic best for you.
Please apply it gradually and make a specific plan for yourself.
Increase traffic good traffic neither day 1 day 2 is possible.
Patience and hard work will come to you.
The article is quite long so you can look through the table of contents.
1. Build customer profiles to better understand users
Have you heard that marketing people often mention the phrase "Audience Profile”Not yet?
Audience Profile also known as customer file (customer portrait) aimed.
You must really understand your users or customers what are you needing? and what are you looking for?
It will help you not only increase website traffic but also target the right customers.
First of all to build the customer file. Please answer the following questions:
- Who is your customer?
- What problems are users having and how can you help them?
- What are customers looking for?
- How do they find the best answer to their question?
Think and answer these questions, and you will have a full picture of customers mine.
Dig deeper with more personalized questions like:
- The average age of customers?
- What is their occupation?
- Their educational level?
- Qualification on blog issues?
This customer profile is also known by the name buyer persiona in Ecommerce (ecommerce)
If you are an online store. A customer profile is a must.
There is also another concept called Insight.
It can be understood that the deep thoughts in the mind lead customers to the purchase.
This may sound like a lot of marketing, but you will definitely need to know it to increase website traffic.
I will write details about these issues in another article.
2. Keyword research to build content strategy
Keyword research or keyword research is one of the techniques used by SEO people often.
It helps you discover words or phrases that users or search on GG to find answers to them.
At first, my blog also had no specific plan What keyword research both.
Writing everything you like doesn't work, no one reads them
It's like finding a needle in a haystack, you don't know which direction to go.
Or what is the plan of the future?
Simply because no one is looking for the keyword you write, or that keyword is too difficult, too much competition.
This is why I recommend you to research keywords to help you increase traffic.
The benefits brought when you research keywords:
- Find the exact term the user is looking for.
- Find many unique ideas for those keywords.
- Learn from your competitors and beat them with better content.
- Create important posts that bring a steady stream of traffic.
So how do keyword research?
There are many ways to research keywords, and it is not so difficult as you think.
There are lots of free and paid SEO tools to help you do that.
Simply enter your keyword, website URL and your opponent and a series of words will show up.
I have an article on how to research reference keywords offline.
3. Create specific post schedule
Once you've researched the keywords, you'll have lots of ideas to post to your blog.
Sometimes, the list of keywords is too long to make you frustrated and easy to give up.
To make sure this doesn't happen to you, I highly recommend it Create editorial calendar (plan).
Remember, no major blog is built in just one day, including increasing traffic.
It takes time and daily efforts to create a successful blog.
Creating an editorial schedule will help you set up and stick to your plan.
There are many very famous tools that you can use as Asana and Trello to do this
These tools come with many powerful features that will help you stay on top of GG.
The goal is to help you organize, create a straightforward view of your strategy for greater productivity.
Several ways for you to plan your editorial
- Do not be too strict with yourself. Start with two posts a week and ascend them.
- Please provide a suitable schedule. Always stick to and write your content as often as you like.
- Add notes, keyword ideas and sketches to your calendar. This will help you create better quality content.
- Use colors, tags, categories and other features in the plan to make it more intuitive and streamlined.
Here are some other ways to manage the editorial calendar for your blog.
4. Create comprehensive and useful content
The most important thing both users and search engines need is Best content.
For a blog, quality content will usually be a long, detailed article on specific issues.
This makes the article useful for readers and increase traffic for you.
Good articles like this one are known as main articles (those that contain important keywords).
There are other names such as top content or the important article.
Answer 11 Questions to get more quality content for your article
Basically, these are the most important articles you need to write.
We will need to choose the most optimistic keyword (the keyword with the most searches).
And then provide as much information as possible in an article.
You should create many main articles to cover all the important keywords.
Some remember when creating important content:
- The main content can be any type of article, such as how, instructions, comparison articles, comments, lists, etc.
- The difference between the main content and the other articles is that these articles are more comprehensive and provide in-depth information on the topic.
- The main article is usually time-independent and always helpful. However, I still hope you always update new content on a regular basis.
Please create Main post quality to get more organic traffic.
Do not know what is organic traffic? Stay tuned here
If you use Yoast SEO Premium, you can also see the function “cornerstone content". It helps you prioritize important content on your website.
Read more about the features of Yoast SEO Premium here.
5. Make blog content more readable
As I said above, users and tools are looking for long content with depth.
But the problem is that it's hard for readers to concentrate on reading.
The layout is too confusing, causing readers to occasionally drop in the middle and bounce rate may occur.
To solve this problem, we need to do Content is easy to read and understand.
The best way is to present briefly, clearly, and with photos.
Here are some basic ways to make The content is easier to understand and friendly
- Use smaller sentences and paragraphs. This leaves a lot of white space around the text to make it easy to see and read.
- Try to improve your typography by using easy-to-read fonts, large font sizes, and appropriate line spacing.
- Test your reading comprehension ability. Yoast SEO comes with a built-in tool for that.
- Use images, screenshots, videos, infographics and other visual elements. These media elements make your writing more engaging and readable to your visitors.
6. Learn and apply basic SEO techniques
Writing standard SEO articles makes your website more search engine friendly.
You do not have to be one SEO expert to increase website traffic.
Nowadays, anyone can easily optimize SEO for their own website without hiring an expert.
There are many SEO tools and plugins, supporting you to optimize SEO much easier.
I encourage you to use the plugin Yoast SEO Premium on WordPress.
This is a SEO tool that Hawks are using and it feels very good.
The free version includes all the SEO features that users need with their website.
Let's apply the Top 20 latest SEO optimization techniques in 2019.
7. Learn how to write more engaging titles
When users find your content in search results the first thing they see is the title.
Attractive title and stand out will get more attention. Simple and boring titles will be easily ignored by users.
This makes the title a very important part.
That's why you often see newspaper pages "WITNESS”
You need to learn how to write engaging and better titles for blog content.
To attract the attention of users and Increase traffic more.
Thankfully, experts have been researching on how to title for a long time.
And we will apply from those studies.
These are the basics to write a good title:
- A title OR will trigger an emotional response (fun, surprise, shock, curiosity, fear, excitement, greed, etc.).
- The title also gives users rewards and value.
- Titles help promote the content by giving the target keyword.
Copywriters use power words to trigger emotional responses.
They tell users why the article is valuable or what they will get from clicking on the title.
Finally, a good headline includes a subtle call to action to users and sometimes has implications.
You should also use the following free headline analysis tools to help create better titles:
I also regularly use these three plugins to create attractive titles on my blog.
8. Make internal links more often
After creating good content, the next important thing is to link them up
This is called internal link, they play a huge role in SEO.
This is why internal linking is important
Internal linking helps Google understand the context and relationship between the various articles on the website.
Google then uses this information as a ranking factor.
Good internal linking and contextual compliance will help you increase views and reduce bounce rate.
Obtaining backlinks from quality websites is often difficult
So internal linking is one of the easier things to do.
I recommend that you make a habit of linking to older posts from new posts in your blog.
Internal links play a very important role in SEO.
Or link related posts together, and you will benefit to increase traffic.
9. Create more backlinks
Each backlink is a link to content from an external website.
Read the article Backlink in SEO is what? If you still don't know about it
Backlink is one of the most influential factors in Google rankings.
Getting backlinks from reputable websites and blogs is quite difficult.
Not only for new bloggers, even older bloggers have difficulty getting backlinks
4 Effective ways to build backlinks for a whole new page
Here are some ways to get quality backlinks to your website:
- Reach out to reputable influencers and blogs at work, then tell them about specific content on the website they may want to link to.
- Write posts on other blogs and websites.
- Interview influencers and bloggers on their blogs. They will likely want to let users know about this interview, and we will receive backlinks.
- The easiest way to get a backlink is to add a link to the website on all the records that are relevant to you.
* Influencer: As people who have a great influence in your field, their voice is extremely weighted and popular with everyone.
10. Add images, charts, infographics to create engaging and intuitive content.
In step 5, I mentioned adding images or inforaphic images to make the post more intuitive and attractive.
The visual elements are very important, I believe they deserve a unique place on this list.
For humans, our brains are very fond of visual elements.
I like colors and objects because aesthetics will trigger emotional responses in the brain.
This makes us more connected and immersed in our surroundings.
People love to look at infographics because they make Information becomes more engaging and understandable
Images in blog posts attract users' attention and help them focus not only on the visual element but also the surrounding text.
If you're just starting out, it's important to know that it's not possible to use any images you see on the internet.
Images that are protected by copyright and stolen copyrighted material will have very serious consequences.
Best of all, use your own images, graphics and photos.
But not all bloggers know graphic design or photography.
Fortunately there are a lot of great tools to find copyright images for free, even those you can easily use to easily create your own images.
Here are some useful tools:
11. Add videos to the article
Video is an extremely successful form of content on the internet.
Users spend more time on blog posts that contain videos instead of just text and images.
Adding videos to posts in WordPress is an easy task that helps increase traffic.
However, you should not upload videos to WordPress because they are not optimized for video playback.
A video saved on Hosting will consume a lot of resources and make the user experience not as satisfactory.
The best way to add videos to your WordPress website is to upload them to YouTube and then embed them in your blog post.
This gives us more connection because YouTube is the world's second largest search engine and also a popular social platform.
There are many ways to create video content for websites.
Here are some ways we can follow:
- Create slideshows of instructions that accompany the voice.
- Create screencasts that record interviews with other bloggers and influencers doing the same.
- Become a vlogger by adding your own videos shot in selfie mode.
For video editing, if you are using a Mac, iMovie is fully capable of performing basic video editing operations. Windows users should use free video editing software like Lightworks or Shotcut to edit the basics.
12. Use content created by users
User generated content is basically the content created on your website due to user activity.
This includes comments, testimonials, guest posts, reviews and others.
It helps you to increase traffic for websites because, users are more interacting with you.
The rate of return will be higher, sharing and even buying from the website when they spend more time.
There are different types of user-generated content that you can easily add.
The simplest is still comment and review, create your own.
13. Keep website design neat and easy on the eyes
There are countless eye-catching WordPress themes available on the market.
The problem is that many newcomers want to use a very special interface.
These themes are not always perfect and suitable for you.
Inappropriate website design will prevent your users from spending time blogging and reducing visits.
While a good and reasonable design will help users discover more content.
Find different sections and spend more time on those content.
You often ask yourself how to choose the best interface? My answer is simplicity.
A clean, simple interface will make a very good impression and provide a great user experience.
If you are looking for the best interface, here is a suggestion:
14. Speed up the website to load faster
Today, no one wants to wait for a website to load for 10 seconds.
If your website becomes sluggish, users will leave and called the "Bounce Rate".
Bounce rate is also an important factor related to traffic, look for more What is bounce rate?
Search engines like Google also consider website speed and page load time as one of the important ranking factors.
To ensure that your website loads quickly, you need to optimize WordPress performance.
This means we need to use caching, avoid unnecessary bottlenecks and optimize images.
I have prepared a comprehensive WordPress acceleration guide.
To help you speed up your website without hiring anyone.
15. Make an email list
Most of us when beginners often spend a lot of time to give earn traffic
However, there is more to come 70% Users who leave the site will not return.
The way to increase blog traffic is to not just focus on new users.
But also retain old visitors.
How do we make sure users return to our website?
We easily do that by asking them to subscribe to your blog
Users can register via social networks
However, most social networks limit their reach and users may only see some content.
This is why you need to start building your own email list.
The importance of building Email lists
I'm using Bloom + Sendy to collect emails and send
Sendy is way too cheap compared to Mailchimp or Getresponse only 1 $ for 10,000 email
Read the full instructions for using Sendy, if you haven't already.
The best thing about creating email lists is that when we own it, no one can limit the reach.
And you have the right to send email directly to the user's inbox.
Email marketing is the most effective and cost effective marketing tool today.
You are losing potential subscribers every day because there is no email list.
When we have an email list, it's easy to send regular emails to bring more visitors to your blog.
16. Automatically share blog posts
When I emphasize that you should build an email list.
Does not mean you ignore Social Network (Social Network).
In fact, I want you to continue building your brand on MXH and even finding new platforms.
The problem you will need to constantly provide new posts to increase interaction on social networks.
If you do it manually, it can be quite time consuming.
This is the reason IFTTT appear. This tool is a free online service that allows us to automatically share WordPress blog posts on social networks.
17. Regularly share old posts on social media
Refreshing old content and sharing on social media is the secret to increasing traffic
If like most blogs today, maybe we just need to publish one article per day,
This means that for the rest of the day, there are no updates on social media
On platforms like Facebook, Twitter, and Tweet, we'll soon fade away and users won't even see us.
Would it be better for you to automatically share old posts at regular intervals throughout the day?
This will help you get more traffic from MXH by increasing visibility and keeping it active.
Luckily, we can easily automate this with plugins like Buffer and Revival Revive Old Posts.
With Buffer, you will have to manually upload your updates.
On the other hand, Revive Old Post will allow you to automatically share old posts.
18. Discover other social networks
There are many social networking platforms out there
But most of us only pay attention to Facebook or Twitter
Obviously, you want to focus on them to increase traffic to your blog.
However, depending on the blog interface, you are more likely to achieve more success on less popular social platforms.
For example, if your blog is about building a business, you might find more users sharing the same idea on LinkedIn.
If you run a lifestyle blog or a fashion blog, Instagram is a very easy platform to focus on.
It's always easy to give Quora time to answer user questions.
A place for you to earn backlinks and help increase blog traffic.
I really want you to spend more time on social networks besides big social networks.
You will find it very easy to find a target audience with similar interests and passions.
19. Join the communities
The online community is a huge source of traffic because it regularly attracts users who are interested in topics that we may be discussing on personal blogs.
We can easily find smaller communities on Reddit, LinkedIn groups, Facebook groups, YouTube communities and many others.
Tip: Don't just insert links. This will be called spam and the moderator will immediately block us.
You should take the time to build a reputation, answer questions, participate in discussions and then share your personal website only if it is appropriate.
20. Create online community groups
Another way to build loyal followers around your blog is to create your own online group.
You can use free platforms like Facebook or LinkedIn and invite your users to join.
As the community grows, its influence will increase.
Active participants in your team will proactively help you promote the blog on their own profile.
Over time, this small community can become the main source of traffic for your blog.
21. Participate in question and answer websites
It's easy to see that sometimes answers from websites like Stack Exchange, Quora or TripAdvisor will still provide more practical answers than blogs in search results.
The question and answer website is one of the largest online communities on the internet.
The advantage of answering questions on this type of platform is that your answers will last for a very long time.
This is likely to become a regular source of traffic for your blog.
Again, I would not recommend just stopping at joining the Q&A community to increase traffic to your link.
Instead, you should write detailed and realistic answers and link to blog posts when appropriate.
22. Find and engage Influencer on social networks
Influencer can help you promote your blog and can increase website traffic.
The problem, however, is that most influencers are quite BUSY
Because you are a new blogger, they will ask the question "What will they get?”
So how do you get the attention of an influencer?
More importantly, how can you cooperate with them?
This is usually the same as when you are acquainted with a stranger.
Reach out to them on social media to share their content with personal comments.
Reply to their topic, sometimes may quote their words.
Make sure each interaction is valuable to them.
Influencer likes it when users appreciate their efforts.
They will notice and remember you. Once you have established a relationship, you have the ability to reach out to these people for advice.
Once they have noticed, you can email them to ask for cooperation.
Please write clearly in the email, who are you? And what are your plans in the future?
Nghe có vẻ khá khó khăn, nhưng việc này lại giúp bạn xây dựng mối quan hệ lâu dài có lợi cho cả hai bên.
23. Sử dụng bằng chứng đáng tin cậy
Con người là chủ thể của xã hội.
Chúng ta đều muốn biết kinh nghiệm của một người đi trước, để đưa ra quyết định cá nhân.
Các bạn cần sử dụng bằng chứng này trên website cá nhân, trên MXH, trong các tweet và kể cả email để quảng bá blog của chính mình.
Bây giờ có lẽ bạn sẽ đặt ra câu hỏi: nếu tôi chỉ là người mới? Làm cách nào có các bằng chứng ?
Có rất nhiều cách để tận dụng cách chứng cứ xác thực kể cả blog mới.
- Thêm feedback form và khuyến khích họ đánh giá bạn trên MXH
- Trực tiếp tiếp cận người dùng và thu thập lời nhận xét.
- Yêu cầu người dùng đánh giá bài viết.
- Yêu cầu người dùng viết đánh giá.
Các con số sẽ rất thu hút người đọc. Chia sẻ số lượt truy cập trên MXH, số lượng người đăng ký danh sách email và các số khác tăng độc tin cậy của bạn.
Đừng lo lắng nếu số lượng của bạn không lớn như các blog nổi tiếng khác, chúng vẫn là những bằng chứng xác thực.
24. Luôn quan tâm đến các mạng xã hội
Mọi người đặt câu hỏi rất nhiều trên các website mạng xã hội như Facebook, Twitter.
Thiết lập thông báo để theo dõi các keyword trên MXH, và sau đó bạn hãy tham gia vào các cuộc hội thoại để trả lời câu hỏi của họ với một backlink.
Hay một bài viết có liên quan trên website của mình.
Bạn cũng dễ dàng theo dõi các social network bằng tên thương hiệu, link, các thảo luận liên quan tới bạn.
Có rất nhiều công cụ mà chúng ta dễ dàng sử dụng cho việc này.
Trong bài viết sau tôi sẽ chia sẽ đến bạn những công cụ này.
25. Theo dõi thứ hạng keyword thường xuyên
Sau khi bạn đã bắt đầu tạo nội dung và quảng bá chúng, bạn cần theo dõi mức độ hiệu quả của từng nội dung kèm theo những keyword được xếp hạng.
Bạn dễ dàng làm điều này với một công cụ có tên là Google Search Console.
Đây là hướng dẫn sử dụng Google Search Console chi tiết cho bạn.
Đây là một công cụ miễn phí được cung cấp bởi Google giúp bạn theo dõi website cá nhân đang hoạt động như thế nào trong Google Tìm kiếm.
Tiếp theo, bạn sẽ muốn theo dõi các website của đối thủ. Google Search Console sẽ không cho bạn biết ai đang xếp hạng cao hơn.
Vì thế, bạn sẽ cần các công cụ như SEMRush and Ahrefs.
Tham khảo Top 7 Công cụ kiểm tra thứ hạng từ khóa (TỐT NHẤT 2019).
26. Theo dõi lưu lượng truy cập trang web và sự tham gia của người dùng
Khi bạn đã bắt đầu tăng traffic và nhận được một lưu lượng truy cập nhất định.
Bạn cần biết người dùng của mình đến từ đâu và họ làm gì khi ở trên website.
Không có dữ liệu này, bạn không thể đánh giá và đưa ra chiến lược hay lên kế hoạch cho các bước đi tiếp theo.
Đây là lúc bạn cần đến Google Analytics. Xem hướng dẫn cài đặt Google Analytics.
Công cụ này theo dõi khách truy cập website và giúp chúng ta xem báo cáo lưu lượng truy cập, sự tham gia và hoạt động người dùng trên website của mình.
Để cài đặt, hãy xem hướng dẫn chi tiết của mình về cách cài đặt Google Analytics trong WordPress.
Ưu điểm lớn nhất của việc sử dụng Google Analytics là các bạn sẽ thấy hoạt động người dùng khi họ truy cập website.
Hãy xem bài viết của mình về cách sử dụng Google Analytics để theo dõi sự tham gia của người dùng trên website của bạn nhé.
Biết được dữ liệu này sẽ giúp bạn biết nên và không nên làm gì tiếp theo.
27. Tiếp tục học hỏi về Online Marketing và SEO.
Những mẹo trên sẽ giúp bạn tăng lưu lượng truy cập và nhận được nhiều người theo dõi hơn.
Tuy nhiên, khi blog của bạn phát triển bạn cần học hỏi nhiều hơn để phát triển công việc của mình.
Trong ngành công nghiệp này mọi thứ thay đổi hàng ngày, hàng giờ.
Không ngừng học hỏi chính là bí quyết thành công.
Diều Hâu sẽ tiếp tục cập nhật những bài viết hay bổ ích đến các bạn về Marketing, SEO, thủ thuật WordPress và hơn nữa share FREE theme + plugin nữa.
Nhớ đăng ký theo dõi Diều Hâu nhé.
Mình hy vọng những lời khuyên ở trên đã giúp các bạn tăng traffic cho blog của mình.
Nếu có bất cứ câu hỏi hay thắc mắc gì hãy comment ở dưới nhé 😀